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November 9
9:00am – 9:30am Registration & Networking
9:30am – 9:45am Opening Remarks from Digital Media Wire and Variety
Ned Sherman, CEO & Publisher, Digital Media Wire
9:45am – 10:15am Research Presentations
Presentations of the most current research about consumer movie-going habits, home entertainment habits as well as other media entertainment consumption habits today and projections for the future.

Brian Shin, Founder & CEO, Visible Measures
Michael Arrington, Senior Video Analyst US Video, Screen Digest
Moderator: Ned Sherman, CEO & Publisher, Digital Media Wire  
10:15am – 10:45am Keynote Conversation
Stacey Snider, Principal Partner, Chairman & CEO, DreamWorks Studios
Interviewed by: Steven Gaydos, Executive Editor, Variety
10:50am – 11:10am Keynote Conversation
Academy Award Winner Jon Landau (Producer)
Interviewed by: David Cohen, Associate Features Editor, Variety
11:15am – 11:55am The State of the Film Industry - View From The Top
Industry leaders discuss the current state of the film industry as the business continues its transition towards a digital future. What does it take to make hit movies and movie franchises these days across multiple platforms? What trends and developments are leading the industry? How do you make money in this more and more complicated film universe with new digital platforms and other mediums and forms of entertainment now competing with the time and pocket books of the audience? And, how do you get the word out about your movies?

Bill Mechanic, Founder, Pandemonium Films
Stuart Ford, Founder & CEO, IM Global
Bob Berney, President, FilmDistrict
Ashok Amritraj, Chairman & CEO, Hyde Park Entertainment
Moderator: Peter Bart, VP & Editorial Director,
12:00pm – 12:45pm Track A - Traditional

Panel: The Future of Film Finance – Raising Money in 2011 and Beyond

Will Wall Street return after the recession? Who are the key financing firms today? What are the banks’ attitudes towards investing in film properties? What are foreign partners looking for before they put money into a film? What are some new, innovative ways of financing films? Are methods like crowd-financing really viable? How are state, national, and international incentives and global considerations fitting into the picture?

Jeanette Buerling, President, Magnet Media Group
Hal Sadoff, Head of International & Independent Film, ICM
Todd Jadwin, Head of Media & Communications Group, Houlihan Capital
Lindsay Conner, Partner, Manatt, Phelps & Phillips, LLP
Mark C. Hutchison, Tax Principal, Rothstein Kass
Rena Ronson, Co-Head, UTA Independent Film Group
Moderator: Peter Caranicas, Managing Editor, Features,
Track B - Digital

Panel: The Future of Film Distribution – How is Digital Technology a Game-Changer?

How will the distribution system change with the shift to digital and 3D? Studios have green lighted sending movies directly to homes in or near the theatrical window – how will this ability be adopted? With DVD/Blu-ray revenues falling, will we see more examples of early street dates like Alice in Wonderland? With more studios are advertising VOD options to consumers, will there be more day and date releases? How are studio-imposed windows working with Netflix and Redbox? Are revenues creeping back for DVD?

John Griffin, Director of Connected Electronics, Dolby Laboratories
John Calkins, EVP, Global Distribution & Commercial Innovation, Sony Pictures Home Entertainment
David Fenkel, Co-Founder, Oscilloscope
John Fithian, President & CEO, Nat'l Association of Theatre Owners
Tom Quinn, SVP, Magnolia Pictures, Magnet Releasing
Michele Martell, COO, Cinedigm Entertainment Group
Moderator: Kevin Yoder, Managing Director,
12:50pm – 1:30pm Track A - Traditional

Panel: Piracy: The Problem Isn’t Going Away
What are the threats today? Popular search engines like Google have hundreds of pirated files typically listed. What measures are Google, Yahoo and other portals and ISPs taking to work with studios to fight illegal files on their networks? What are the new threats from emerging cyberlockers like Rapidshare? Which countries present the biggest threats? What are the new areas of concern?

Ron Wheeler, SVP, Content Protection, Fox Legal Group
Maren Christensen, EVP & General Counsel, Universal Studios
Daniel Mandil, Senior EVP, General Counsel & Chief Content Protection Officer,
Motion Picture Association of America
Jack Lerner, Clinical Asst. Professor of Law & Director of the USC Intellectual Property & Technology Law Clinic,
Drake Pruitt, SVP of Global Business Development,
Ascent Media
Moderator: Ned Sherman, CEO, Publisher & Executive Editor, Digital Media Wire
Track B - Digital

Panel: Going Mobile – Utilizing the Medium for Film Distribution, Marketing and Promotion

How are wireless carriers/smartphones driving content? The 4G phones are one their way…will consumers begin streaming films in earnest? How will the iPad transform the film industry? What are the promotional opportunities for studios through mobile? How can studios and independents use mobile phones to market and promote their films?

Natalie Farsi, Head of Mobile, Warner Bros. Digital Distribution & TV Group
Rex Cook, Founder & Executive Creative Director, AvatarLabs
James Bower, President, MasterImage 3D
Joe Bilman, EVP, Global Products, Fox Mobile Group
Moderator: Bill Sanders, Managing Partner,
Imagine One Mobile
1:30pm – 2:45pm Lunch
Sponsored by:
2:45pm – 3:25pm Case Study
Andrew Steele, Creative Director, Funny Or Die
Mike Farah, President of Production, Funny Or Die
Chris Bruss, Producer, Funny or Die
Jake Szymanski, Writer, Director & Actor, Funny or Die
Eric Appel, Writer & Director, Funny Or Die
3:30pm – 4:15pm Track A - Traditional

Panel: Hitmakers – Finding the Tentpoles and Franchises of the Future

What existing brands are left to be re-booted? How do you lengthen the life of the franchise past three, four installments? Will it ever be possible to launch something from scratch? To succeed, does it need to be familiar? What is the most effective strategy to distribute across different platforms?

Jeff Gomez, CEO, Starlight Runner Entertainment
Fredrik Malmberg, Co-Founder & CEO, Paradox Entertainment
Greg Silverman, EVP, Creative Development & Production, Warner Bros. Pictures
Jason Blum, Founder, Blumhouse Productions
Franklin Leonard, Director of Development, Universal Pictures
Moderator: Peter Debruge, Features Editor, Variety
Track B - Digital

Panel: Promotion 2.0 – How To Use Digital Tools To Connect with Fans and Build a Community Around Films

What sorts of co-promotion strategies work? This panel will consider campaigns like recent alignments with Verizon, Facebook, Twitter, MySpace and YouTube as well as viral marketing/guerilla marketing/street team trends, etc.

Mike Monello, Co-Founder & Executive Creative Director, Campfire
Ruben Igielko-Herrlich, CEO & Founding Partner, Propaganda Global Entertainment Marketing
Rob Carliner, Head of Film, Prospect Park
Daniel Scheinman, SVP & General Manager, Cisco Media Solutions Group
Tommy McGloin, Head of Industry, Media & Entertainment, Google
Moderator: Dana Harris, Editor of Strategic Projects, Variety
4:15pm – 4:30pm Networking Break
4:30pm – 5:15pm Track A - Traditional

Panel: The Future of Home Entertainment - Can 3D Films Improve the Home Entertainment Business?

With all the talk about 3D TVs, there's one big problem right now -- content. With 3D broadcasts in their infancy and Blu-ray 3D movies scarce, how will 3D at home get its footing? How are electronics manufacturers doing in driving the products into people’s homes? What is the desired base of installed 3D-TVs and Blu-ray players, before the content really kicks into gear?

Andy Parsons, Chair of the U.S. Promotions Committee, Blu-ray Disc Association / SVP Advanced Product Development, Pioneer
Rich Marty, VP of New Business Marketing, Sony Pictures Home Entertainment
Richard Doherty, Director of Media Technology Strategy, Microsoft
Jonathan Dern, Co-Founder, Executive Producer & President, Cinedigm Entertainment Group
Moderator: Scott Hettrick,
Editor-In-Chief, &
Track B - Digital

Panel: Best of Entertainment on the Web: Who is Succeeding?

Video game companies have been successful in getting people to pay for downloads…why not movie studios? What is latest with ad-supported content and sponsorships? This panel will consider interesting examples like campaigns for Proctor and Gamble sponsoring ‘The Thread’ series on Yahoo and Walmart producing the "RealLifeMakeover" and "Make Home a Haven" series. What are the models for the future? Will pay-per transaction have a future?

Sibyl Goldman, VP, Yahoo! Entertainment, Yahoo!
Diane Charles, Partner, Intelligent Life Productions
Roger Mincheff, SVP, Branded Digital Ent., Fox Filmed Entertainment
R.J. Williams, Founder & CEO, Young Hollywood LLC
Chase Norlin, CEO, AlphaBird
Illeana Douglas, Actress, Writer & Producer
Brent Weinstein, Head of Digital Media,
United Talent Agency
5:20pm - 6:00pm Producer’s Panel: Variety's Producers to Watch & Their Mentors a the PGA
A selection of Variety’s hand-picked ‘Producers to Watch’ and members of the Producers Guild of America will share their filmmaking experiences, representing both up-and-coming and established approaches to the movie production business.

Roman Coppola, Producer, "Somewhere"
Darlene Caamaño Loquet, President & COO, NALA Films
David Guy Levy, President and CEO, Periscope Entertainment
Fred Baron, EVP of Feature Production, Twentieth Century Fox, PGAward Producer of the Year Award winner for “Moulin Rouge
Bonnie Arnold, Producer, “The Last Station” & “How to Train Your Dragon
David T. Friendly, PGAward winner for “Little Miss Sunshine” & Producer of “Big Mama’s House” franchise
Rob Paris, Producer of “The Maiden Heist” and “Dirty Girl
Jason Felts, CEO, Virgin Produced
Moderator: Steven Gaydos, Executive Editor, Variety
6:00pm - 7:00pm Cocktail Reception
Sponsored by: